Louis Vuitton, the French laminated canvas handbags was named the world’s most valuable luxury brand for seventh consecutive year. This brand owned by LVMH Moet Hennessy Louis Vuitton worth $25,9 billion, increase about 7% from 2011 according to Millward Brown Optimor’s 2012 study.
Hermes were in second place with value of $19,1 billion, and suprisingliy, Rolex, the Swiss watch, was ranked third with $7.17 billion. This recent day, luxury did not seen by the newest product. People are now increasingly buying the classic pieces. Louis Vuitton and Hermes were built with quality. Heritage, History and craftsmanship are the key factors for luxury brands to get their consumers.
LV was the 21st most valuable brand handbag across 13 industries according to BrandZ study. BrandZ study was commissioned by WPP based on interviews with consumers as well as analysis of company performance.